See the shoe care thread for complete details. My method is as follows:
- Wipe/brush shoe clean.
- Apply coat of conditioner or cream to entire shoe. I use the colored AE tubes or neutral leather lotion depending on the effect I'm looking for.
- Apply multiple thin layers of paste wax to the toe and heel. I splash a couple drops of water on the area I'm working and use a small, circular pattern with a slightly damp cloth.
- Buff with flannel shoe bag.
- Apply edge dressing as needed.
Everyone has their own system, you really just need to get your hands dirty and find what works for you.