They pull the pattern back towards the rear of the shoe. A few pages back there was a comparison between MacNeil and 2.0. You can see that on the newer one the entire medallion is visible, as opposed to being cut off on the welt (which always bothered me on the original).
I think it's a good change. It looks more like Carmina. However, I think the shoe looks cheaper without the piping. Especially the Leeds and Dundee.