The site was built in about 2 weeks. My primary concerns were, correct inventory data, speed, and security.
You are correct that the pricing information needs to be more apparent. This will change in the future.
I was reviewing the site on a tablet today, and I agree some changes should be made. I don't see the site being optimized for mobile anytime soon, but I am watching the statistics and we are looking at how people are using it. If we get enough mobile customers we will look at switching it over to a responsive site design. This time around there was not enough time.
Information about non-shoe items should happen in the conversation with the store. It is not meant to be an ecommerce site. As your first point indicates, the goal was to make the interaction with the store easier for selling the seconds inventory, not replace our excellent sales people.
Two other issues I want to address that have been repeated.
First, Allen Edmonds partners with a number of great firms. As we continue to work on the site, the selection and what is available will continue to evolve. This is our first pass and we wanted to be very conservative on what was made available to the entire internet.
Second, showing inventory available is a double edge sword. As a business, we always want customers to purchase immediately, and often(and by the sound of it many of you do! Thank you!). There are numerous ecommerce studies, that if you show inventory, it will reduce the likelihood of an immediate purchase. As an example, lets say I have a Park Avenue in a 10 D and there are 1000 in stock, from the studies, people are more likely to wait, thinking there will be a sale or they can do it another time. What I have seen done, are low stock messages. Using the same example, 5615 10 D and we now have 3 in stock, the message might be "Low Stock!" or "Almost Gone!". That might be a possibility in the future.
Again, I want to thank everyone for the excellent suggestions. I always enjoy hearing from customers and working with them to make the Allen Edmonds experience better.
Hi Dave. Thanks for the update and the sharing with us the process by which the shoebank website is being developed. I for one fin the website a big improvement over the previous status quo and whatever "gaps" there are could be pretty much be addressed with a phone call to the outlet, which is how it was done pre-shoebank.com.
I echo the suggestion of another user of being able to filter the available models per store. The reason being is that some would like to be able to eye-ball the shoes either personally or by the SA to minimize the possibility of returns. It would be nice to know which shoe models are available in-store of the respective SAs we choose as our regular point of contact. Of course that being said, we can always drill down on each shoe and find the store its available at. The nice thing about database is that it can be manipulated and presented in a manner most useful to users.