I just bought a pair of shells off this website and my total out-of-pocket (after VAT refund and including shipping) was the equivalent of $650 US - in other words, exactly the same as AE's base shell prices.
Here are my equivalents:
AE 1, 5 - 9.5 E
AE 7 - 9 E
Alden Grant - 10 D
Alden Tremont, Barrie, Trubalance - 9.5 D
Carmina Rain - 9 UK
Yeah. After doing some conversions, I guess Carmina's shells just worth it so much for the price.
Can we ask for customization? I've always love a pair of shell wholecut with a Norwegian welt that can part-take weather wear as well. Here in WA state, rain is a constant pain.