I would hope that does not mean that content is restricted to cheerleading posts only. One can have an appreciation of a brand, but still be critical of its methods or its message. Seems to me that the concerns mediahound raised were stated in both a thoughtful and cogent manner - as was the detailed response by the AE CEO. The sum total of that discussion has been highly informative, IMO. Certainly moreso than yet another "AE are the bestest shoos eveerrrrr!" post.