Originally Posted by globetrotter
KP - we are getting somewhere. on the one side, yes, this is exactly what is happening, marketing people are taking what was an art form, and turning it into something that more people will want. in the process, those people who value the art will be disappointed, but a larger number of people will enjoy it. that is exactly what marketing people do. but do not, for a second, pretend that they are doing this for any reason aside from creating a product that would appeal to a larger market, and generate higher revenues. keep in mind that most of these people, these bean counters (which is actually not the case, I would think that bean counter is a term usually used for accountants not marketers) as you call them, are probrably as well educated as you, as intellegent as you, and probrably more greedy than you. and their compensation in based soley on how many people they can get to come to their resteraunts and buy their food.
Let's cut to the chase and call this process the commodification
of the dining experience, which is essentially what is happening. The dining experience is being turned into a prepackaged commodity that is a completely uniform, known quantity.
When this process is complete, arcane
social codes of dining, such as putting both your knife and fork on the same side of your plate to signal that you've finished eating, will fall by the wayside, replaced by an egalitarian "can I get that out of your way for you?" Then we will all be able to rejoice in getting the same standard of service.