As I understand it, you get credit for the Cobbler's Club only at Allen-Edmonds factory stores, outlets or on direct purchases from Allen-Edmonds. If you have access to an A-E outlet store, the best time to buy is during the semi-annual sales, when the normal price for seconds drops from $214 (for the usual $285 shoe) to $182. However, almost any time you go to one of the outlets they will have some specials and closeouts on sale for less than than that--typically $129 to about $160. I actually got two pairs of the Belmont spectator (one in brown & white, the other in black & white) for only $79 each. A plus with the Cobbler's Club is that if you forgo recrafting, they will ad the cost of this $95 (I think) to the average of the 12 pairs of shoes you have purchased. When I completed my Cobbler's Club card last month, I walked out of the outlet with five pairs of shoes, a passel of shoe trees and tubes of polish. My out of pocket expense was $741, including sales tax. If I had bought the same stuff at Nordstrom's paying regular retail, it would have cost me about $1,600. Admittedly, the A-Es from Nordstrom's would have been firsts. However, I have purchased 15 pairs of Allen-Edmonds seconds. On quite a few, I have been at a loss to determine why they were seconds. On the rest, the blemish is usually a minor imperfection in the stitching of the welt, except for one, where the imperfection is enough to be noticeable and make me feel a little rueful about it--however, the shoes, the Ashton in merlot, were only $129. Sometimes I feel like a bit of shill for Allen-Edmonds touting them in posts like this, but I hope this is informative.