While living in New York; I never found it unreasonable to pay USD 100+ for a good shirt. Sales and discount stores aside, you really can't get a good shirt for less than that. The best I've found around this price is Barney's house brand ($115), or Ike Behar ($125); I've never tried Thomas Pink ($125). The price range below that is RL, BB, DKNY, ect... for about $50-70. This range I would consider sub-par, not really a "good shirt." Â Â Â Here's the catch; since being in Italy I've found comparatable quality shirts to the $125 NY range for about $60. The other day while in Lucca, I purchased a shirt for e40 that is far better in construction and material than an RL shirt at the $70 level. I wouldn't consider it better than my Ike Behar shirts; for that type of quality you'd have to spend about e60-80 here. Â Â These are small Italian shirt companies though, however it dosn't stop here. Last week while in Milan at the department store La Rinascente, I found full priced Zegna shirts at e90, and Corneliani at e95. To top it off, in two separate men's stores, I found Brioni priced at e110. (Unfourtunatly they didn't have one Brioni in my size, and at the other store they wouldn't let me try it on.?.?.? wtf
) Â Â After seeing all this, I've come to the conclusion shirt pricing is relative to the area. I can see how in Hong Kong shirts may go for USD 30-40, while in New York, shirts at that price range are... let's just say most members on this forum wouldn't wear them.