Although it probably won't be as well-received as when the Japanese introduced ice beer in the 80s, it looks like they have been the first to produce the world's first alcohol-free beer. If you are confused like I was about how this could be given non-alcoholic brands like Bucklers and St. Pauli's N.A., it's that those beers contain anywhere from 0.05 to 0.05% alcohol. The new Japanese technology provides us with 0.00% Hardly exciting news for anyone who expects a buzz, but possibly interesting to anyone on the wagon... http://sobermd.blogspot.com/2009/08/...free-beer.html
Suntory Fine Zero 
Asahi Point Zero 
Sapporo Super Clear 
http://search.japantimes.co.jp/cgi-b...0090820a7.html Suntory to debut nonalcoholic beer Kyodo News Suntory Liquors Ltd. said Tuesday it will launch a nonalcoholic drink that tastes similar to beer called Suntory Fine Zero in late September, adding to the already keen competition to sell such beverages. The new drink will hit the market Sept. 29 to compete with Kirin Brewery Co.'s Kirin Free, launched in April, and Asahi Breweries Ltd.'s Asahi Point Zero, which will debut Sept. 1. The Japan Times: Thursday, Aug. 20, 2009
Quote:
August 29, 2009 The Japanese Invasion: 0.00% Alcohol-free Beer Following Kirin's unexpected success with the world's first 0.00% alcohol-free beer (see http://sobermd.blogspot.com/2009/07/...t-product.html ), other Japanese brewers have announced plans for their own versions. Kirin Free Suntory Fine Zero Asahi Point Zero Sapporo Super Clear http://search.japantimes.co.jp/cgi-b...0090820a7.html Suntory to debut nonalcoholic beer Kyodo News Suntory Liquors Ltd. said Tuesday it will launch a nonalcoholic drink that tastes similar to beer called Suntory Fine Zero in late September, adding to the already keen competition to sell such beverages. The new drink will hit the market Sept. 29 to compete with Kirin Brewery Co.'s Kirin Free, launched in April, and Asahi Breweries Ltd.'s Asahi Point Zero, which will debut Sept. 1. The Japan Times: Thursday, Aug. 20, 2009
