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Supplement Marketing on Steroids by Alan Aragon

post #1 of 39
Thread Starter 
This is probably the biggest thing going down in the online performance nutrition community. Two highly respected guys (Aragon and Lyle McDonald) are calling T-Nation/Biotest on their bullshit claims. The article is informative, but the comments turned out to be more interesting.

http://www.bodyrecomposition.com/mus...4#comment-3353

Quote:
Supplement Marketing on Steroids

by Alan Aragon


Bold claims vs. realistic expectations

A T-nation article was recently brought to my attention by a flood of emails. Folks expressed everything from awe to outrage, but the biggest sentiment was disbelief. "I, Bodybuilder" is in the form of a conversation between staff writer Nate Green and the owner of Biotest, Tim Patterson. It's a prelude to the formal release of an upcoming supplement called Anaconda.

Is the article unintentionally humorous to discerning minds? Yes. Is any of it supposed to be tongue-in-cheek? Probably not. Does it read like one big, hairy advertisement? Yes. However, to the majority of the T-nation forum members, it probably reads like the Second Coming of the Lord.

To quote the video on the article's opening page, the product/protocol was "developed out of a black-ops bodybuilding project" where the user can experience "muscle mass being built as fast as humanly possible."

This hyped-up marketing script is business as usual. But, make no mistake about it; a lot of kids are going to be staking their entire sense of self-worth on the effectiveness of the magic bullet. Here are the claims made in the video on the article's opening page as well as in print on the 3rd page:

* Christian Thibaudeau gained 27 lbs of muscle in 6 weeks and increased seated overhead press to 375 pounds for 5 cluster reps.
* Sebastien Cossette gained 20 lbs of muscle in 8 weeks and added 100 lbs to his front squat.
....
Another research example of drug-assisted gains is a year-long case study by Alén and Häkkinen, who examined the stats and details of an elite bodybuilder [3]. During the course of a year, his fat-free mass increased from 83 to 90 kg (182.6 to 198 lb), which is a gain of 15.4 lb. He used anabolic/androgenic drugs throughout the study, with the exception of 4 weeks off in the middle of the 12 month period.

So, if 15.4 lbs of lean mass in a year is all this genetically gifted, drug-enhanced, international-level bodybuilder can muster, what makes the genetically average, drug-free, non-newbie, non-rebounding trainee think he can exceed that in less than 4 months? Only the Biotest staff knows the secret.
....


The real story here is that T-Nation is (again) deleting comments critical of their product and manipulating the posts to make it appear as if they're not a bunch of scam-artists/fascists. The discourse at T-Nation in that thread is mind-numbingly stupid. Here it is: http://tnation.tmuscle.com/free_onli...74557&pageNo=0

Here's a nice little breakdown of the whole controversy:
http://www.ampedtraining.com/knowled...al-tmen-speak/
post #2 of 39
Alan Aragon and Lyle McDonald need to find better things to do than police marketing campaigns.
post #3 of 39
Now, why, you remember what happened last time you called AA out?

lefty
post #4 of 39
Who could read that and not think it was bullshit?
post #5 of 39
Quote:
Originally Posted by lefty View Post
Now, why, you remember what happened last time you called AA out?

lefty

Yeah, he validated my point by coming here.
post #6 of 39
Not quite fair.

He wasn't selling anything, but simply wrote an article comparing Surge to CM.
You called him on it.
He showed up and handed you your ass.
You tapped.

No great shame in that. I thought you handled it well enough.

Back to our original program - this, if true, pulls the curtain aside on tmag:

http://forums.jpfitness.com/diet-nut...article-2.html

lefty
post #7 of 39
tc has always seemed like an epic douche and non-contributor. not that surprising. still read t-nation but you must take all of these with many grains of salt.
post #8 of 39
Quote:
Originally Posted by thekunk07 View Post
still read t-nation but you must take all of these with many grains of anaconda.

lefty
post #9 of 39
lulz
post #10 of 39
Quote:
Originally Posted by lefty View Post
Not quite fair.

He wasn't selling anything, but simply wrote an article comparing Surge to CM.
You called him on it.
He showed up and handed you your ass.
You tapped.

No great shame in that. I thought you handled it well enough.

Back to our original program - this, if true, pulls the curtain aside on tmag:

http://forums.jpfitness.com/diet-nut...article-2.html

lefty

He came to this forum, called me a troll, and left. His article comparing Surge to CM was laughable. It went like this:

Surge and chocolate milk are similar and one's not better than the other but chocolate milk is cheaper so it's better.
post #11 of 39
Quote:
Originally Posted by why View Post
Surge and chocolate milk are similar and one's not better than the other but chocolate milk is cheaper so it's better.
I missed the whole bruhaha so I'm not exactly sure what the beef is here but, putting that aside, what is the problem with this?
post #12 of 39
Thread Starter 
Quote:
Originally Posted by why View Post
He came to this forum, called me a troll, and left. His article comparing Surge to CM was laughable. It went like this:

Surge and chocolate milk are similar and one's not better than the other but chocolate milk is cheaper so it's better.

Not a reason to hold a personal grudge and dismiss anything else they do in the future.

You're a smart guy so you should be smart enough to know that you intentionally try to elicit a negative reaction from people before actually engaging in any sort of intelligent discourse (and when you do you prove to be knowledgeable if a bit close-minded). Don't fault people for not sticking around long enough to see it though. Most people don't have the patience.

Where's the thread about chocolate milk and surge? If you really think Surge offers a significant advantage, then you should go argue it at T-Nation where the bros there will love you. The guys there might even give you a kickback.
post #13 of 39
Quote:
Originally Posted by why View Post
He came to this forum, called me a troll, and left. His article comparing Surge to CM was laughable. It went like this: Surge and chocolate milk are similar and one's not better than the other but chocolate milk is cheaper so it's better.
Remember this? He's pretty open to debate. You should go for it. You nail his ass to the wall and the next thing you know you're writing for tmag and interweb guru riches are yours. lefty turbozed beat me to it.
post #14 of 39
At any rate, the best thing to come out of this whole interwebby tmag/br dumbfuckery is the link to the genetic potential article.

http://www.bodyrecomposition.com/mus...potential.html

lefty
post #15 of 39
Thread Starter 
Anyway, let's not make this a conversation about why.

Obv the marketing claims are bullshit and anyone with a shred of rational thought should recoil with skepticism (and maybe some amusement).

The really sinister thing going on here is that when you go T-Nation to try to question all these ludicrous claims, your posts are deleted and the discussion is intentionally manipulated to make it seem like people questioning the product are losing the argument. They're turning off the microphone on the other side of the argument, so to speak. It's despicable.
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