Originally Posted by Aaron
IIRC the GM logo has gone unchanged since the company's inception, there is a reason for that. It can be printed in black and white and in colour, is simple and balanced, instantly recognizable (even if the audience isn't English speaking) and conveys the GM brand image. Just because it's relatively simple, and has been around for a while, does not make it "craptastic." However, that says nothing about their cars...
Exactly: it says nothing about their cars.
The Mercedes logo means: land, air, and sea. The engines built by Mercedes.
The BMW logo: A white propeller spinning in the blue sky, since the company started as an aircraft engine manufacturer.
The Audi logo: the 4 rings of the 4 companies of the Auto Union and the Silver Arrow connection.
And so on and so fourth....