Originally Posted by Reggs
I like it, but I think it looks too youthful for something they want to maintain a broad appeal. I think older men might think it's a bit too feminine. I don't like the shape of the new plastic bottles, and I think the word "Pepsi" should be much larger on the Pepsi MAX bottle and can since the particular logo looks nearly unrecognizable.http://adage.com/article?article_id=132016
I really like the new Sierra Mist can.
Personally, I absolutely hate the new logo. In fact, Pepsi's constant logo-changing really makes me dislike the brand as a whole (not to mention that coke is definitely better--Diet Coke for the win!)
When I first saw a billboard for the new logo where the text was "OH LA LA" and nothing else (O in OH replaced with the pepsi logo), I was like, "Oh, what a strange billboard for Korean Airlines!"
Also, have you seen this? Hilarious: http://gawker.com/5150582/breathtaki...ntire-universe
Sorry, don't know if your AdAge link was the same thing--needed a login to access the page.