I think UPS is a good shift. Other than the delivery business, UPS' logistic business is one of, if not, the largest in the world of its kind. nwa sounds like a paramilitary organization. The Kodak logo is hideous and generic, just like the company in its current state. I like the Amtrak logo the most, but too bad the company is bleeding green. Maybe this will spur business for the...but probably not. I think the ADM logo is a good move, away from the 60s logo that evokes the image of a chemical company.