Originally Posted by Brian SD
Starbucks' appeal and focal point of their aesthetic is that *every* Starbucks, *everywhere* you go looks exactly the same. The furniture, the music, the "art," and everything about it is the same from place to place. They want it to feel like a second home, something extremely familiar. That is also why no matter what you order, they will never say "no." Ask for the craziest thing and they'll give it to you. They're told to never, ever say "no" to a customer.
This is what keeps a good chunk of their customers. You can expect the same thing every time, whether you're in Chicago or Florida or DC or Utah.
I hate Starbucks as a business. They are way oversaturated in the market, as Tokyo pointed out. They're EVERYWHERE. However, that doesn't discount the fact that you aren't forced to buy their coffee and stop patronizing the local specialty coffee houses. So if you're sick of them, don't blame Starbucks, blame the people who buy their drinks.
Luckily for them, that horrendous overcomplicated logo hasn't hurt their business.
I don't want to derail this thread anymore but Starbucks, despite having many questionable HR practices and grower relationships, has some of the best marketing and strategic strategy for entering new markets that I have ever seen. They make MacDonald's look like a couple of 8yr olds selling lemonade. Moreover, their "multiple stores on the same block" (in Vancouver they have them kitty corner to each other) strategy allows them to lose money on individual stores and make it up in volume.
Brian's right, they endeavor to make every store the same so it becomes a second home, and they do that extremely well. That's why they've won a lot of business and have a strong following. They've been able to leverage their brand in a short period of time like few others. As for the logo, its ubiquity makes up for its terrible design.