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best/worst corporate logos - Page 12

post #166 of 487
Quote:
Originally Posted by Thracozaag
The practically do that, from what I've noticed in several cities.

koji

Starbucks: the Wal-Mart of coffee.

Jon.
post #167 of 487
Starbucks' appeal and focal point of their aesthetic is that *every* Starbucks, *everywhere* you go looks exactly the same. The furniture, the music, the "art," and everything about it is the same from place to place. They want it to feel like a second home, something extremely familiar. That is also why no matter what you order, they will never say "no." Ask for the craziest thing and they'll give it to you. They're told to never, ever say "no" to a customer. This is what keeps a good chunk of their customers. You can expect the same thing every time, whether you're in Chicago or Florida or DC or Utah. I hate Starbucks as a business. They are way oversaturated in the market, as Tokyo pointed out. They're EVERYWHERE. However, that doesn't discount the fact that you aren't forced to buy their coffee and stop patronizing the local specialty coffee houses. So if you're sick of them, don't blame Starbucks, blame the people who buy their drinks. Luckily for them, that horrendous overcomplicated logo hasn't hurt their business.
post #168 of 487
Quote:
Originally Posted by Thracozaag
The practically do that, from what I've noticed in several cities.

koji


What does that mean? They offer a product that people like? They offer it a lower price (well, I guess it probably isn't that)? How are they "torching their competitor's shops" metaphorically?

As BrianSD says, don't go there.

Quote:
Originally Posted by ImageWIS
Starbucks: the Wal-Mart of coffee.

How so? Do they purposefully hire people part time to not give them benefits? Or do they just do well because their product appeals to alot of people?

I'm just wondering because I've never heard anyone complain about Starbucks before in this fashion--other than that they are everywhere. I used to live in Seattle, I know that.

bob
post #169 of 487
Quote:
Originally Posted by Brian SD
Starbucks' appeal and focal point of their aesthetic is that *every* Starbucks, *everywhere* you go looks exactly the same. The furniture, the music, the "art," and everything about it is the same from place to place. They want it to feel like a second home, something extremely familiar. That is also why no matter what you order, they will never say "no." Ask for the craziest thing and they'll give it to you. They're told to never, ever say "no" to a customer.

This is what keeps a good chunk of their customers. You can expect the same thing every time, whether you're in Chicago or Florida or DC or Utah.

I hate Starbucks as a business. They are way oversaturated in the market, as Tokyo pointed out. They're EVERYWHERE. However, that doesn't discount the fact that you aren't forced to buy their coffee and stop patronizing the local specialty coffee houses. So if you're sick of them, don't blame Starbucks, blame the people who buy their drinks.

Luckily for them, that horrendous overcomplicated logo hasn't hurt their business.
I don't want to derail this thread anymore but Starbucks, despite having many questionable HR practices and grower relationships, has some of the best marketing and strategic strategy for entering new markets that I have ever seen. They make MacDonald's look like a couple of 8yr olds selling lemonade. Moreover, their "multiple stores on the same block" (in Vancouver they have them kitty corner to each other) strategy allows them to lose money on individual stores and make it up in volume.

Brian's right, they endeavor to make every store the same so it becomes a second home, and they do that extremely well. That's why they've won a lot of business and have a strong following. They've been able to leverage their brand in a short period of time like few others. As for the logo, its ubiquity makes up for its terrible design.

A.
post #170 of 487
nabisco
post #171 of 487
Quote:
Originally Posted by Nantucket Red
Ask the oracle.
Who, me?
post #172 of 487
found an interesting site for researching logos:

http://www.brandsoftheworld.com/catalogue/
post #173 of 487
two versions of the underground logo. mind the gap!
post #174 of 487
sakura, they make pens and stuff.
post #175 of 487
Isn't that really a Japanese family crest?
post #176 of 487
Yes, to get back on topic....

Though I'm not much of a fan of the sport, I always thought this was a great logo. It seems kinda retro, yet is instantly recognizable (in the US at least).



bob
post #177 of 487
Quote:
Originally Posted by rdawson808
Yes, to get back on topic....

Though I'm not much of a fan of the sport, I always thought this was a great logo. It seems kinda retro, yet is instantly recognizable (in the US at least).



bob

it's retro because it's a silhouette of Jerry West, recruited by the Minn. Lakers in 1960: http://ask.yahoo.com/20030912.html
post #178 of 487
That Sakura logo is beautiful. There is a problem though, the shape of one of the interior circles (in about 8 o clock position) has a tiny little gap between it and it's stem. whoops!
post #179 of 487
Quote:
Originally Posted by Brian SD
That Sakura logo is beautiful. There is a problem though, the shape of one of the interior circles (in about 8 o clock position) has a tiny little gap between it and it's stem. whoops!

yeah, actually there are a few more bits that are catty-whompus (see the 6 o-clock stem and ball)...leading me to believe that that particular image is maybe a replica or maybe it's been modified.
post #180 of 487
Quote:
Originally Posted by Lucky Strike
Isn't that really a Japanese family crest?

probably so. although it seems to be a pretty common image to use in crests, and i guess in japan crests are used both for families and for companies...?

here's a similar one for 'yoshino japanes antiques' in pasadena:
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