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best/worst corporate logos

post #1 of 487
Thread Starter 
this thread is for all types of corporate logos. mine both happen to be from the auto industry.
(i know we had another thread like this but i couldn't find it.)

best:


worst:


i chose the 3 pointed star because of it's simplicity and easy recognition. it's a great logo for almost any kind of company in any kind of industry.

i chose ford as the worst because i just don't like the sound or look of the word 'ford'. i think they should take their name off their logo.
post #2 of 487


post #3 of 487
One of my Favs: Ingenious design with the space between the Ex making an arrow.
post #4 of 487
Quote:
Originally Posted by sonick
One of my Favs:



Ingenious design with the space between the Ex making an arrow.

Holy donkey poopoo, I never noticed that before. Good observation.
post #5 of 487






post #6 of 487
It has a story behind it, yet is easily recognizable and can’t be mistaken for the Olympic rings. Complex, but easily recognizable as the leader in classical music recordings, label stands out in a prominent yellow on every CD you see. Jon.
post #7 of 487
Quote:
Originally Posted by matadorpoeta
this thread is for all types of corporate logos. mine both happen to be from the auto industry.
(i know we had another thread like this but i couldn't find it.)

best:


worst:


i chose the 3 pointed star because of it's simplicity and easy recognition. it's a great logo for almost any kind of company in any kind of industry.

i chose ford as the worst because i just don't like the sound or look of the word 'ford'. i think they should take their name off their logo.

Another craptastic logo:



Jon.
post #8 of 487
By far, the best logo I have ever seen is the polo horse. When you see a picture of someone wearing a shirt with just a tiny, vaguely horse shaped dot in the right place, you know exactly what it is. That is, by far, the most visually powerful branding I have ever seen. Not much marketing is nearly so pervasive.
post #9 of 487
Quote:
Originally Posted by Arethusa
By far, the best logo I have ever seen is the polo horse. When you see a picture of someone wearing a shirt with just a tiny, vaguely horse shaped dot in the right place, you know exactly what it is. That is, by far, the most visually powerful branding I have ever seen. Not much marketing is nearly so pervasive.

I will admit as a logo in the 1st world (and some of the richer 3rd), the Polo logo is unbeatable, but I think worldwide the MB logo wins. Ok, well maybe it ties with the Coca-Cola logo.

Jon.
post #10 of 487
The Jaeger LeCoultre "JL" logo has long been one of my favorites.

The Montblanc "snowcap" makes their pens instantly recognizable. Though there are many far better pens, there's no better branding.

The Volkswagen logo is also mighty well conceived.

I'm too lazy to search for images of logos.
post #11 of 487
i might be a bit biased but one of my favorite logos

post #12 of 487
Quote:
Originally Posted by imageWIS
I will admit as a logo in the 1st world (and some of the richer 3rd), the Polo logo is unbeatable, but I think worldwide the MB logo wins. Ok, well maybe it ties with the Coca-Cola logo.

Jon.
Yeah, in poorer countries, I would definitely say Coca Cola. I should've specified that I meant the polo horse only in the wealthy, "first world."
post #13 of 487
For watches nothing beats the most known logo:



And the most coveted one:



Jon.
post #14 of 487


I think the guy that designed the Swoosh was paid $75 or some other obsurdly low amount. Just think how high the intangible value of this logo is today.



I think the Ferrari prancing horse logo does a good job of displaying everything the company stands for in one basic image. Power, grace, agility, speed, sexiness.
post #15 of 487
Quote:
I think the guy that designed the Swoosh was paid $75 or some other obsurdly low amount. Just think how high the intangible value of this logo is today.

It was a girl design student, she was paid only $35 but was later given a chunk of stock.

Here are my favorites. It's hard to beat them in terms of design and what they portray through such simple graphics.





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