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Since when does True Religion make raw Denim?

post #1 of 35
Thread Starter 
Yeah, I well get cruifixified for posting this because of the fact that True Religion isn't really favored around these parts. I was recently browsing the new Barney's web store (see the post by PG2G for more details) and while looking at the COOP Denim, I discover these:

http://www.barneys.com/b/browse/prod...egoryId=281244

Yeah, that's right it seems that True Religion is trying to compete with brands like Nudie, APC, Levi's and various other makers of raw denim. My take on this, it seems that raw denim is starting to become more of a mainstream thing. I could see in a couple years, stores like American Eagle and Abercrombie carrying over priced mainstream raw denim. Could this be a sign of things to come?
post #2 of 35
I think the wash is raw, not raw denim wholly.

Nah the masses aren't up for raw denim yet, they get confused by shrinkage, stretching, stinkyness of un-washed jeans that they will quickly go back to regular jeans.
post #3 of 35
Actually, everyone and there mom is making raw or "dark rinse" or "Rinse" skinny jeans (True Religion raw jean is also skinny). Funny that the same people who ranked on tapered jeans just a few years ago are now so quick to deride bootcut jeans now
post #4 of 35
TR had raw jeans out at least by Fall of last year. Saw them at a few places in LA.... by the looks of the stock, they didn't seem to be selling very well though.
post #5 of 35
Why is the acne black trash $265 at Barneys?
I paid $180ish, not even on sale.

Do you get 2 pairs?
post #6 of 35
No, you get a Barneys bag.
post #7 of 35
Thread Starter 
Quote:
Originally Posted by Sway23
TR had raw jeans out at least by Fall of last year. Saw them at a few places in LA.... by the looks of the stock, they didn't seem to be selling very well though.

Yeah, I figured as much. It really seems that the masses aren't ready for raw denim.
post #8 of 35
Sure they are, even if they're not sure if they're buying it or not.
post #9 of 35
TR has had raw denim for a while. It's smart for them and the other brands to push it because it will drive up their profit margins.
post #10 of 35
Quote:
Originally Posted by Denimbar
TR has had raw denim for a while. It's smart for them and the other brands to push it because it will drive up their profit margins.

Yep. Mauro and I were talking about this a couple of days ago.

Raw or one wash = really low laundry costs (as opposed to good distressing/processing, which can get quite expensive). As usual, the money man laughs all the way to the bank.
post #11 of 35
That is actually something I have always wondered. Why the hell is raw denim just as expensive or even more expensive than washed stuff? The only exception I've seen is (I think) Nudie.
post #12 of 35
Quote:
Originally Posted by Arethusa
That is actually something I have always wondered. Why the hell is raw denim just as expensive or even more expensive than washed stuff? The only exception I've seen is (I think) Nudie.

Because people who want it (i.e. denimheads) are willing to pay.
post #13 of 35
Quote:
Originally Posted by Arethusa
That is actually something I have always wondered. Why the hell is raw denim just as expensive or even more expensive than washed stuff? The only exception I've seen is (I think) Nudie.

Because people have had no problem paying that much.
post #14 of 35
Quote:
Originally Posted by Arethusa
That is actually something I have always wondered. Why the hell is raw denim just as expensive or even more expensive than washed stuff? The only exception I've seen is (I think) Nudie.

The savings are about 10-20 dollars when you buy dry rather than washed, if i'm not wrong?

But if dry was dirt cheap, it would take away part of the exclusivity wouldn't it. in the long run it all evens out.
post #15 of 35
btw, 7 for all mankind is rolling out dry denim too.
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