Originally Posted by iammatt
Disagree. I think that you would be surprised how many people pay full price for everything and how little resale price comes into the mind of most luxury consumers. I would venture to say that it doesn't figure at all. IIRC from my short days of actually covering retail and luxury goods, one of the first things you look at is full price sell through. A succesful shop, and in turn brand, depends on early sales, not discounters picking up the leftovers.
I'm not saying resale value plays a part in many products, but in certain luxury goods (read, handbags) there is a significant secondary market. As far as the full price sell situation goes, it's been awhile since I've done a project in the retail industry, but I remember some sales figures showing that the highest daily gross margin percentages for many retailers were actually in Nov/Dec, although this may have incentive based. I haven't consulted for a high end luxury goods retailer but my understanding was that while the brand is driven by full price sales, dealing with unsold merchandise is what ultimately makes or breaks the product line. This is, of course, design driven, if something is so popular and sells out immediately upon release, that's obviously a good thing, but that seems to be the exception rather than the rule.
Personally, I pay full price for most things. I distrust Ebay and really dislike the feeding frenzy of big sales. If I see something on sale that I like, I snap it up. Years ago I would buy stuff on sale just because the price was good, but I never ended up using any of it.
I'd agree that buying items just because they're a good deal isn't a good strategy.