I guess it's all personal preference, as I am going to have to disagree with Brian. I bought some of their shirts, and wrote this review for another site, where a guy set up a wholesale account. I told him to make a post in Buying and Selling here:
In short, I love them. I ordered three basic crew tees in small, and one burnout tee in medium. The crew tees are very soft - much nicer feeling than American Apparel (hence to be called AA). The small fits kinda in between a medium and a small in AA. They're fit in the chest and waist closer to a small in AA, but they're longer, which works out nice for me. Please note that I have maybe 10 AA shirts, bought from about one year ago to present. The sizing is NEVER consistent, so take my sizing info with a grain of salt.
It's obvious when you pick one up that it's a nicer tee. Okay, the burnout tee. From online pictures I thought it was some kind of dyeing/coloring job (why did I think this?), but that couldn't be more wrong. The darker areas on the model are more sheer than the whiter areas, and his skin is showing through. The white one WILL show a little skin, so not for the faint of heart.
The burnout shirt is the softest thing I've ever felt. It's unreal. The fit is different from the crew tees. It is a wider in the chest and waist (size M versus size S), but the sleeves are cut a little higher. Even though a small would suit be better, the medium still looks good. It's very soft, and drapes itself well. It doesn't balloon out like a lot of stiffer tees tend to do. Everybody should own at least one of these shirts.
If every company currently printing on AA tees switched to Alternative, and they had to raise their prices to compensate, the fashion world would be better off.
Dusting, I'm going to browse around their site some more, and place another order with you. May 1st needs to hurry up and get here, I want some burnout tees in small!
EDIT: More thoughts...
The neck opening is fairly small, but no where near as small as AA has been making recently. Those fit like a mock turtle on me out of the dryer. They honestly are vertical against my neck. These are still narrow for thinner guys, but I do stretch them out a little out of the dryer so they fit better.
The back tag sucks. It isn't scratchy or anything, but it likes to flip up whenever I put the shirt on. AA's design looks like it would do this too, but I've never had a problem with it.
I know my review seems biased towards Alternative Apparel simply because they make a shirt that fits me better, but I think it fits me better because it's a nicer, softer shirt with a slightly better cut in general.
I'm also a leggy guy (only 5' 11", but lots o' leg), and I hate it when shirts hit me right at the belt. They always tuck themselves in behind the back of my pants, and I look all out of proportion regardless.
I find my small crews to be shorter than the new medium AA tees I bought last week. I'm also very sorry to hear that their sizing is hit or miss. That's one of my biggest complaints about AA. Can you go into more detail about why you say that Brian?