Originally Posted by darmstyle
This is a brand new line that's just debuting this week. I think they had a pseudo-"premium" attempt last year, but the jeans didn't really change at all. This is supposed to be a heavy shift, though I haven't seen them or tried them on.
Nothing at all really changed last year as far as the denim goes. Selvedge did gain some visibility and recieved more offerings but the variations of the Japanese denim selvage line have been around since the Gough jean which I believe was 2005.
The only real change last year was the addition of "Slim Straight" late in 2007 which was subsequently replaced by 'Low Rise Straight' which is now simply 'Straight'
This new stuff was a complete reboot for women and a partial reboot for men. I cannot confirm but I think you will see all of men's new by next year as they phase out the older washes in the ongoing fits. By then all of men's should be double ring spun denim as all of women's currently is.