Originally Posted by imageWIS
That's an English car company that's owned and financed by Lotus...it is not a car made in Malaysia. Actually, it's rather pathetic that the British have been unable to hold on to their car industry, they certainly have the financial backing and know-how.
Actually, Lotus is owned (and thus financed) by the Malaysian firm Proton. Except for point of assembly you're wrong about the rest of the details, too. The Mk. I Elise was financed by Italians, Lotus being owned at the time by the now defunct Bugatti organization, and indeed takes the name of former Bugatti CEO Romano Artoili's daughter. (I probably spelled that wrong, but you get the gist.) The Mk. II Elise was financed by Proton. It is, for now, made in the UK, though I will be even more favorably disposed towards the Elise if they move production to Malaysia.
Besides, the venerable Mr. Hall, the only car industry exec worth a damn to emerge in the last quarter-century years judging by the universally abysmal state of moderns, does not work for their Lotus division. He works for mainline Proton. I for one am looking forward to what he can do with a blank canvas.
Also, the British lost their automotive industry because they didn't have the know-how to do it despite their financial clout, just like America doesn't have the know-how to make interesting cars. British Leyland ca. 1975 was the precursor to today's General Motors.