Yes, Styleforum gets money for each pageview, for ads like those served up by adsense. All non-direct advertising comes under one of three categories. CPM is the most common form of payout, and it is the revenue per 1000 impressions. Then there are CPC ads, or revenue per click, and the revenue per earned commission. Like pretty much any decent sized site that has professional people running the ad feeds, our ad people try to optimize between the three sources of revenue. It's obviously not an exact science.
Ad revenues are pretty much how any internet media and social media site survives/thrives/makes a billion dollars. Obviously, it would be great if you would whitelist Styleforum. We already forego a far bit of ad revenue by not allowing interactive ads, autoplay ads, etc... that are now the norm across the space, to make Styleforum a good experience for anyone who comes to the site.
I'm just surprised you guys haven't properly branched into paid for email campaigns. You're missing out.
Obviously that doesn't mean selling members email addresses to third parties, but working with third parties to send properly targeted email campaign to members who have opted into receiving those particular emails.
No brainer IMO, but then I work in email :/