Originally Posted by red81
^ ceramics friend:
have her set up a linked in account , listing her company and her skills. have her connect with a few friends and set up a "network" there. eventually a name will pop up that might help her.
Originally Posted by Abraxis
Yup the startup I was at abused the hell out of Stanford/Berkeley/Ivy unpaid interns who were happy to do social media/brand awareness stuff part time just for the experience. (As well as cold calling, sales, operations and account management and design work).
A lot of really talented college kids live in fear of the job search process and so internships, even unpaid, doing tech-stuff is really attractive and a lot of them are very tech-savy (naturally). Imo should pay them though after they've ramped up and demonstrated value through, but we were broke I guess.
Originally Posted by snowmanxl
Notwithit, Maybe she could join some type of online ceramacist community.
I've met a bunch of ppl thanks to StyleForum
Thanks for the input...I'll keep badgering her to get more into the professional networking stuff (which she kind of hates) and the exploitation of well-meaning college students (which sounds kinda fun).
Originally Posted by Biggskip @notwithit
Something your friend may need to think about is scalability. If your friend is so busy on the production side that she isn't able to maintain her etsy page AND
the sale of all her goods at that work rate generates, let's say $50k a year in revenue, then she has a problem. It won't really matter how big her presence gets, she won't have the capacity to meet the demand.
Does she have ability to contract out some of this work? Are all her pieces crafted by her personally?
Look at somebody like @artishard116
, he comes up with a design, sends it off to the manufacturer, and it doesn't really matter if he needs 1 shirt or 100. The manufacturer will be able to acommodate his request with ease. So art is free to spend his time creating his next great design and/or building his brand presence.
This is actually not a huge problem. Splitting time between design and production (plus the little stuff like packing and shipping orders and working with suppliers), she can produce a good amount. She can double it (or thereabouts) if she trains someone to assemble the jewelry (which was part of her former job at a jewelry studio). She could also pay someone to cut and construct the actual pendants, although the work is quite a bit more nuanced and it would be a little more logistically difficult to arrange. That would just leave her with glazing and firing the pieces - she definitely wouldn't give up the glazing part - and developing new designs (which would be sped up by having employees produce the prototypes based on her designs).
Originally Posted by Bam!ChairDance
the absolute best scenario is when you find a model whose body is similar to yours. it's like the rosetta stone of e-commerce
The regularity with which web shops list the model's dimensions as 6'1" (+/- 1") and 160 lbs. (+/- 5 lbs) with a 38" (maybe up to 40") chest is kind of awesome. For me, that is; less so for other people.