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Random fashion thoughts - Page 6267  

post #93991 of 109053
Quote:
Originally Posted by futuresailors View Post

This is purely conjecture based on person observation, but I'd guess it's because there isn't much of a market; the people who buy North Face (NE/Chicago yuppies) aren't going to be springing for the Purple Label. North Face is positioned alongside Patagonia, Mountain Hardware, Arcteryx, etc as relatively affordable techwear that primarily focuses on function, so it would take a fair bit of legwork work to reposition themselves in the US market.

But it's a specialty, boutique, product, like Veillance. Entirely different market.
post #93992 of 109053
Quote:
Originally Posted by LA Guy View Post


But it's a specialty, boutique, product, like Veillance. Entirely different market.

 

North Face is so disgustingly ubiquitous here that I can't see why anyone would want anything to do with a luxury offering.  Sort of like how Honda markets their higher-end vehicles as Lexus because no one is going to spend $90k on a Honda station wagon.

post #93993 of 109053
Quote:
Originally Posted by KingJulien View Post

North Face is so disgustingly ubiquitous here that I can't see why anyone would want anything to do with a luxury offering.  Sort of like how Honda markets their higher-end vehicles as Lexus because no one is going to spend $90k on a Honda station wagon.

Toyota = Lexus
Honda = Acura
post #93994 of 109053
Lexus is owned by Toyota, fyi. Honda's upscale model is the Acura

edit: moo beat me to it
post #93995 of 109053
post #93996 of 109053

Right, but it's a market they're not necessarily associated with, and the branding doesn't really help. Notice how you can identify "Veillance" without Arcteryx, but you can't just say "Purple Label". But that's my nitpicking from a marketing theory standpoint.

 

The basic issue is that it's a niche aesthetic (and from what I've seen, more heritage than the usual NF offerings) within a niche market which they'd have to make a fairly large investment to break into with a limited ROI.

post #93997 of 109053
pretty ugly with all that useless stitching and paneling


North Face Purple Label / Nanamica is a White Mountaineering/Visvim/... kinda thing so there's definitely a market for it, I doubt ppl interested in the stuff give a fuck about generic North Face ubiquity
post #93998 of 109053
Quote:
Originally Posted by KingJulien View Post

North Face is so disgustingly ubiquitous here that I can't see why anyone would want anything to do with a luxury offering.  Sort of like how Honda markets their higher-end vehicles as Lexus because no one is going to spend $90k on a Honda station wagon.

ubiquitous and luxury aren't mutually exclusive....
post #93999 of 109053
Quote:
Originally Posted by Mr. Moo View Post


Toyota = Lexus
Honda = Acura


You could add scion to Toyota as well.
post #94000 of 109053
Quote:
Originally Posted by Mr. Moo View Post

Toyota = Lexus
Honda = Acura

Nissan = Infinity
post #94001 of 109053
Quote:
Originally Posted by Find Finn View Post

You could add scion to Toyota as well.

scion != luxury, its more of a younger hip toyota
post #94002 of 109053
Quote:
Originally Posted by sinnedk View Post

Quote:
Originally Posted by Find Finn View Post

You could add scion to Toyota as well.

scion != luxury, its more of a younger hip toyota

It's still a rebranded Toyota, a bit like skoda, seat, vw and Audi.
post #94003 of 109053
Quote:
North Face is so disgustingly ubiquitous here that I can't see why anyone would want anything to do with a luxury offering.  Sort of like how Honda markets their higher-end vehicles as Lexus because no one is going to spend $90k on a Honda station wagon.
Quote:
Originally Posted by Find Finn View Post

It's still a rebranded Toyota, a bit like skoda, seat, vw and Audi.

we aren't talking about re-branding
post #94004 of 109053
The North Face Purple Label is a special case. Namaica owns the licensing rights to North Face in Japan (not sure if they own the rights to South Korea as well), which they got via Goldwin, whom used to own The North Face. Everywhere else, the licensing rights now belong to VF Corporation, which bought Goldwin. The folks at VF see TNF as a technical gear company, not as a fashion label; I've read they would prefer Purple Label didn't exist, but they can't do anything about it.

TLDR: TNF Purple Label is a Namaica brand, not a TNF diffusion
post #94005 of 109053

Learn somethin every day

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