Random fashion thoughts - Page 5818
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Maybe I'm clueless as to how the Paris and Milan fashion show system works, but it doesn't seem to make much financial sense for smaller niche-y labels to show there, unless it's to make a power move into the luxe-label market. This goes double (triple?) for brands based in the US or Japan, whose own home markets are big and wealthy. Same goes if the brand has its own webshop.
What is the best possible outcome for a small brand at these shows? A bigger buy from existing retailers, gaining a handful of new ones, and a little pic and write-up on esquire.com? Obviously, it's good to have access to int'l buyers and press, but showing amongst hundreds of other brands seems like a great way to get lost in the shuffle. Unless your clothes are coveted enough for the brand owners to call the shots, the buyers have all the power and can rope you into ridiculous terms and timelines.
It seems like a pretty major risk for any brand without a suitcase full of cash.