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Random fashion thoughts - Page 5606

post #84076 of 99844

friend told me the other day I looked like a pimp (like a literal one) in the filippa k cardigan I recently got :laugh:

post #84077 of 99844
Quote:
Originally Posted by kindofyoung View Post

friend told me the other day I looked like a pimp (like a literal one) in the filippa k cardigan I recently got laugh.gif

He should try googling pimp on aftonbladets website, they look nothing like someone dressed in Filippa K or The Bishop Don Magic Juan



Last week rolled up shirt sleeves, tonight heavy knit and down vest, can't decide whether I'm pissed or happy.
post #84078 of 99844
Quote:
Originally Posted by kindofyoung View Post
 

friend told me the other day I looked like a pimp (like a literal one) in the filippa k cardigan I recently got :laugh:

 

God forbid he sees you in this

 
016

 

Also, if anyone is feeling generous feel free to buy me that.  Size 40, will post fit pics.

post #84079 of 99844
After reading so much shitty copy that are variations on: "This jacket will take you from day to night, from office to bar. It is a lesson in versatility. Try wearing it with some chinos and boat shoes for a laid back look", I have a new found appreciation for Yoox's straight forward styling and don't give a fuck, descriptions.

"Vest. Plain weave. Buttoned front. Long. Boning." - here it is on a guy wearing a white tee and some jeans.
post #84080 of 99844
Quote:
Originally Posted by LA Guy View Post

After reading so much shitty copy that are variations on: "This jacket will take you from day to night, from office to bar. It is a lesson in versatility. Try wearing it with some chinos and boat shoes for a laid back look", I have a new found appreciation for Yoox's straight forward styling and don't give a fuck, descriptions.

"Vest. Plain weave. Buttoned front. Long. Boning." - here it is on a guy wearing a white tee and some jeans.

I work for a small creative agency and we specialize in copy writing. We work with a number of apparel brands. In our style guide, writers are expressly forbidden from ever using the sentence constructions "From the ____ to the ____" and "Whether you're_____ or ______..." Ever. They are like Ambien for your brain.
post #84081 of 99844

this is copywriting gold:

 

"Long. Boning".

post #84082 of 99844
Quote:
Originally Posted by oboy_oboy View Post

I work for a small creative agency and we specialize in copy writing. We work with a number of apparel brands. In our style guide, writers are expressly forbidden from ever using the sentence constructions "From the ____ to the ____" and "Whether you're_____ or ______..." Ever. They are like Ambien for your brain.

I'm not convinced there is any compelling copy that can be written about clothing unless it has some very interesting construction method or story. Otherwise, everything from styling to construction details is better communicated through photography. Too many online clothing stores subscribe to the J Peterman philosophy of copywriting, sadly.
post #84083 of 99844
Did I miss the bitching and complaining about Yoox taxes or am I late?
post #84084 of 99844
This is a jacket, it looks fucking ace cause it's well designed and well made. Please pair with other cool clothes (like those we sell) or you'll look like a dork with a nice jacket and we wouldn't want that, would we?
post #84085 of 99844
Quote:
Originally Posted by TACO_FLAVORED_KISSES View Post

Did I miss the bitching and complaining about Yoox taxes or am I late?

they only charge tax if you order something that's in my dreambox, at which point they also charge duties and a 10% convenience fee.
post #84086 of 99844
Quote:
Originally Posted by oboy_oboy View Post

I work for a small creative agency and we specialize in copy writing. We work with a number of apparel brands. In our style guide, writers are expressly forbidden from ever using the sentence constructions "From the ____ to the ____" and "Whether you're_____ or ______..." Ever. They are like Ambien for your brain.

i'm actually interested in seeing some of the copy your agency puts out. any links handy?
post #84087 of 99844
Quote:
Originally Posted by brad-t View Post

I'm not convinced there is any compelling copy that can be written about clothing unless it has some very interesting construction method or story. Otherwise, everything from styling to construction details is better communicated through photography. Too many online clothing stores subscribe to the J Peterman philosophy of copywriting, sadly.

This is largely true: there is nothing you can say about a cotton t-shirt that will really help anyone want to buy it more*. But, good writing, even about things that are mostly straightforward, makes a difference--stats show that clothes with copy sell better than those w/out. And if there is interesting material or construction, as you say, there can be a very big difference in the way it's presented and made relevant or interesting. Pretty much any tech fabric or shoe material is meaningless unless a good story about it is presented.


*Unless you make the story not about the shirt itself anymore, eg. Everlane. They have found a way to turn saying "Our shirts are exactly like every other mall brand." into a point of differentiation...by adding "but we charge less because of our business model." to the phrase.
post #84088 of 99844
Quote:
Originally Posted by Bam!ChairDance View Post

i'm actually interested in seeing some of the copy your agency puts out. any links handy?

Sorry for double post. Missed this.

We don't do much specifically w/ fashion right now--mostly sport and outdoor--though we do a lot of the adidas Y3 stuff/, which honestly is closer to Yoox than J. Peterman: simple and detail oriented w/out a lot of embellishment.

We do a lot with adidas: eg. This sort of thing. This is not very exciting, but I would submit that when this type of thing is done wrong, it's much, much worse.

I like all this stuff we wrote for the recent (this past spring) launch of the Giro New Road apparel collection.

Product copy is like production work: volume work that serves an important role for the business model, but isn't super exciting. And realistically, the target audience for brands like Nike and Adidas is mostly teenagers, so they aren't interested in more literate, playful, etc styled copy.
post #84089 of 99844
So, the stuff you do seems to be straightforward, and it by and large, okay, though I really dislike phrases like "attitude of exploration", though I've competed in enough adventure races to know that that stuff appeals to that audience. Also, both my helmets are Giro, so maybe your copy worked on my after all.

Y-3 is Yoox powered, so I suppose that it's not surprising that it is more Yoox like and spare. However, just to pull a random example, I would edit this:
Quote:
The Y-3 Loop Track Mix Jacket combines French terry with paraffin nylon details for a cutting-edge sporty jacket. Features an optional hood, two slit pockets and an adjustable drawcord hem for the perfect look and fit. Matte rubber Y-3 logo

and replace "for a cutting edge sporty jacket" with something more descriptive or educational - it's Yamamoto's interpretation of a classic warmup hooded jacket - so why not say that? I'd also take out perfect look and fit, since the words "optional" and "adjustable" already imply that you can adjust the fit, and "perfect look" is just fluff. It's those meaningless little throwaway phrases that I find annoying. It would be nice if copywriters gave us a little more about the actual design. No, it's not easy. I get people sending me writing samples regularly, and it's pretty obvious, once I talk to them, that the writing is crap because they don't know anything about menswear, and therefore, don't have anything to say about it. If I was forced to write about, cars, or racquetball, I'd be the same. No one is should hire me to write car reviews.
post #84090 of 99844
I'd like to see Mr. Porter write car descriptions

"The 2013 Pontiac Aztec is a classic garage essential that will take you from your home to the office and back again. Unless it's running out of gas. Then it will take you to the nearest Exxon. In style."
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