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Random fashion thoughts - Page 5480post #82186 of 1090538/2/13 at 9:49ampost #82187 of 1090538/2/13 at 9:49ampost #82188 of 1090538/2/13 at 9:54ampost #82189 of 1090538/2/13 at 10:27ampost #82190 of 1090538/2/13 at 10:32am
So to follow up on all the Epaulet GAT comments, someone in the Epaulet thread asked a few days earlier about whether it belonged here or in MC (CM, whatever). Mike wrote out a pretty long response but I know a lot of people don't read the Epaulet thread regularly so I'm wondering what you think:Quote:Originally Posted by EpauletQuote:Originally Posted by El Argentino
Mike - a quick question.
I've noticed generally a few "misplaced" threads on SF - ie, the Alden thread under SW+D as opposed to MC, where one might think it was more appropriately classified.
Myself being still relatively new to the brand, you guys are here amongst the SW+D threads, but particularly in the last year have expanded to include a lot of MC-type products - almost to the point that many of us here think of Epaulet first for trousers, suiting, and fine footwear as opposed to more traditional streetwear attire.
Could you shed a bit of light on how your brand has changed focus since it started? (under the assumption that it actually has)
Haha, this is a great question! I've actually had this conversation with Fok (user La Guy) on a few occasions.
Styleforum as a whole has changed a lot over the past few years. I've been a member since 2008. The incongruity of Alden and (some) Epaulet items on Streetwear and Denim is - I believe - mostly due to "Streetwear and Denim" being a bit misleading as a current section name.
Back in '08, there was a lot more discussion of actual streetwear items - things like graphic t-shirts and hoodies - going on in this area. Lot of talk about Dior jeans, A.P.C, designer sneakers, and Clarks Desert Boots. The Alden thread matched this in its early days by largely dealing with boots, chukkas, longwings, Indy's, etc. It spoke very well to the denim-head culture, and you'd read about Aldens on other streetwear sites like Superfuture and Hypebeast.
We started out with more of a streetwear focus than we have now. Our shirts were our first in-house product, and they were all done in casual fabrics. The trousers, chinos, and jeans followed. We didn't start with tailored clothing until 2010. And all of my early Aldens were skewed toward the casual side. Actually, if you go back to the early pages in this thread, it's kind of a trip to read! It's cool how supportive everyone was, especially given that we were a tiny single shop in Brooklyn with no employees and a collection of five shirts. This site has always been so good to us.
I still feel very much at home in the SW&D section, and I couldn't imagine our thread relocating to MC. Even with all of the formal stuff that we're doing (Southwick, Samuelsohn, Vass), we'll also introduce a lot of casual pieces that you wouldn't see from a typical MC dealer. We're launching sneakers next week, bringing in horsehide motorcycle jackets, bringing back selvedge 5-pocket jeans, launching a line of Japanese cloth Rivet Chinos, developing denim and chambray shirts, etc. And part of our LA expansion is gaining the ability to develop this side more. LA has the biggest garment district in the country, and you can make great denim-ish items and garment-dyed pieces there.
Epaulet is very much a lifestyle store for our customers, and it's one of the things that we're really proud of. When you look through the fit pics here, you see a huge diversity of looks, and you see guys pulling off MC style perfectly but also wearing things like sneakers and shorts and tees. Rather than limiting our brand to one look, it's exciting to source diverse products from a range of makers and see it through our lens of quality, pricing, fit, and consistency. Besides, I'm way too ADD to ever stick to just one look. I have to bounce around and search out the next thing at all times.
So, after that long-winded reply, yes we changed our style quite a bit and will continue to develop it according to our customers tastes and what they're interested in. And "Streetwear and Denim" could probably stand to be renamed, but no one (including me) has come up with a better title for it. I guess that the name is kind of a tradition at this pointpost #82191 of 1090538/2/13 at 10:52ampost #82192 of 1090538/2/13 at 11:22ampost #82193 of 1090538/2/13 at 11:39ampost #82194 of 1090538/2/13 at 12:04pm
I have realized that I finally like GATs. When I first saw them, I thought they looked pretty weird, that they look like in-door training shoes due to the sole, and I didn't think the gray suede looked "necessary".
But they look really good, and they look so much better worn than in stock pics.post #82195 of 1090538/2/13 at 12:55pmpost #82196 of 1090538/2/13 at 1:19pmpost #82197 of 1090538/2/13 at 1:30pmQuote:Originally Posted by pickpackpockpuck
am I mistaken in thinking that boy by band of outsiders is a women's line? always thought it was. if so, yoox never got the memo Warning: Spoiler! (Click to show)
the model must have been wondering why the pants fit so funny...
They've also had FWK engineered garmentspost #82198 of 1090538/2/13 at 1:33pmpost #82199 of 1090538/2/13 at 1:35pmpost #82200 of 1090538/2/13 at 1:37pm
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