the DRKSHDW pop-up ephemere
THE NEW RICK OWENS store, which opened on Tuesday at 70-72 Wooster Street in SoHo, is called DRKSHDW, or Dark Shadow, minus the vowels. It is written, counterintuitively, in bright neon lights hanging vertically just above the entrance. The only shadows here are the clothes, the loose-collared, inky black denim jackets and elongated sleeveless shirts in various shades of charcoal that suggest, as Mr. Owens said, “workers’ uniforms from an Art Deco prison.”
stopped in to check it out. it's nice. pretty much what you'd expect. staff was very friendly and helpful. found a really cool sweatshirt, but as it's like 100 degrees outside it's hard to think of buying anything for fall.