Simply for me it is not about putting out something exciting. Margiela gives me all that I want- wearable clothing (I don't want to buy anything I wont wear) that comes in interesting fabrics and deigns and like i said a while a back a design that makes me say why didn't I think of that. This coupled with the fact that the fit is always spot on for me (thankfully they are very reliable when it comes to sizing) and I do not not need to look anywhere else for my clothing. Of course what is called basics here is my leather jacket or coat because of where I live
I know Regis can be a little silly sometimes but to me this is actually what men's fashion is about. And I think at the end of the day it's what most of you actually look for when you're buying clothes.