Originally Posted by pickpackpockpuck
cool. hope it works out for you. i've had to hire people myself so i've been on the other end, the one where you're looking through an inbox of resumes and cover letters. the people that stood out to me were the ones who made it clear that they could do that specific job. passion is great, but it's kind of a given (nobody is saying in their letter "i'm just sort of into fashion but hire me anyway").
here's an infuriating little bit of knowledge about HR departments at big companies, by the way. i had people send resumes directly to me and skip HR, because what I realized was that our HR people didn't necessarily have any experience in or knowledge of the industry they were hiring for. they may be doing the hiring for a fashion gig, for instance, but their background is probably in HR, not fashion. so if you're sending letters to a big company, keep in mind that it has to get through a layer of non-specialists before it even gets to the person you're really trying to impress.
Also, if you have a single contact in the organization, get to them, and move your way up. I can't tell you how many times I've seen a hire be made nearly on the spot on the merit of a personal recommendation. The reason is simple and obvious - most people can successfully bullshit their way through a resume, and many, through an interview. However, it's nearly impossible completely bullshit your way through life. And even if you do, usually your friends will be the ones who see the breaks.
I always value an endorsement from someone I trust more than I do anything one paper.