Originally Posted by LA Guy
Nearly all of these examples are part and parcel of branding, though some are stronger factors than others, for different demographics. PR and visual advertising is probably the strongest factor influencing most Styleforum members. Direct visual advertising is a huge factor - lookbooks, print, and to a lesser degree, online advertising campaigns, look and feel of company websites, are big. Mentions in the appropriate periodicals are huge - that's what a good PR person gets you. Our tastes don't exist in vacuo
. They are influenced by the produced environment.
I know, that wasn't was I was thinking about.
I was more thinking lets say x celeb/blogger wears y item, (which leads to xxxxx amount of people buys the product), would that hold you back from buying the product etc.
Burberry = chav
Stone Island = Hooligan (they stopped selling Stone Island in the uk for while to get rid of the stigma
RL/Lacoste polo = "douchebag".
F.ex. I used to wear flex fit caps when I was younger (10+ years ago) at that time caps weren't as common, at least not here and they carried a stigma of being a hoodlum item and used to get pulled over more frequently when I was wearing it, than not and you couldn't get into certain places while wearing one, any other hat no problem, so I stopped wearing them, like that.