Originally Posted by Fuuma
Cutting down all the web 2.0 crap, all you are saying is that designers should sell their wares themselves and not go through stores or chains. The problem is that many brands already do that through their websites and more importantly their own stores (while still maintaining a relationship w. independent stores and chains like Barneys) . In other words, if you want to go with that model and really cut costs you have to go full retard and not do business through physical stores (even your own), which defeats the purpose when buying something for aesthetic reasons that has to match with your morphology.
Yeah, your first point, that a direct-to-us model is impossible without severing any connection to physical retailers, has already been raised twice. And I totally agree.
But your second point, that online-only retailing is self defeating, is kind of bullshit. Plenty of companies have already proven that good info, good pictures, and a sick return policy more than make up for the lack of a physical fitting room.
Now, if you're talking about designers whose clientele craves that in-store experience, who values the means of buying clothing in a physical store just as much as the clothes themselves, then yes, it would be dumb to expect those designers to alienate their current fanbase by switching to an all-digital model.
But that's not the only customer in menswear. There is definitely a market for the sort of model I'm describing.