seems like a lot of brands start out saying they're going to use only the best, organic, eco-friendly whatever fabrics made in fair-labor factories and then after a couple of seasons as they look at their margins they're suddenly thinking 'holy shit, we're making nothing." then the fabrics get a little cheaper and production moves and then finally a little money starts coming in. the brand starts taking off, not because they cheapened the product but because it takes a few years to really get the ball rolling, but once it's rolling they've already cut back wherever they could. now the cash is coming in and they're not thinking, 'hey, let's go back to great fabrics and the best factories." they're thinking, 'we must be doing something right. if we could up the margin just a little more then we'd really start making some money.' the brand keeps expanding and now that they have some basic designs set and they know what sells they stop making stuff that doesn't sell, and then before you know it they're not even designing anymore, just doing market research to figure out which fabric to offer their bestseller in next season because why design something if you already know what works and...