I still maintain it's likely that the out of character SW&D landing image was chosen due to commercial interests. To quote Hudder's founder....
Quote:
http://www.theadminzone.com/forums/showthread.php?t=84922
From a business perspective, our partners have a professional sales team working with small/medium businesses for site sponsorships in addition to growing representation to large international brands. Major advertisers and agencies are getting more and more comfortable with social media and user generated content, so we’re ensuring that we’re part of that conversation. Our team’s expertise in this area recently landed me a seat on an 8-person Digital Strategy Board for Unilever, the 2nd largest advertiser in the world.
In order to get large companies to advertise on a forum, you have to provide them with the demographics and image they're looking for. What is this commercially desirable image? To help us answer that question, take a look at the front page images on these mainstream SW&D retailer's web sites....
http://www.jcrew.com/mens-clothing.jsp
http://www.clubmonaco.com/home/index.jsp
http://www.mrporter.com/
Why do all these marketers purposefully display the same "dandy" suited style that does not match that of their average customer? Without being able to explain precisely why, it is safe to assume it is done out of commercial interests. Even if Fok had no explicit commercial thought behind the image, he may have chosen it unconsciously because it makes the site look similar to other commercially successful SW&D businesses. We call this "relevance", that is trying to look cool and current by being exactly like everyone else.
Thus as inaccurate as the current image is, it is not totally out of place. Just try to imagine Unilever selling their products on a site displaying the SZ banner.
