Originally Posted by Mr. Moo
What is the deal with Nigel Cabourn pricing? I mean... what am I missing? For examples... the Coastal Command jacket that Aero did for NC... it retailed for like $3500... same Aero jacket (direct) is maybe 1/3 the price? What's with the insane markup? The Viberg x NC boots for the Last Expedition... they are something like $1500... 2x Viberg prices (more palatable, but they are still just Viberg boots for $1500...) There comes a time when the price goes sky high but quality stays at the same level (high level no doubt, but diminishing returns kicks in at some point). I like a lot of their staple stuff (Cameraman jackets, 4-way rollnecks, etc.) but the overall shift in their pricing skywards warrants a WTF. Anyone with a good explanation?
See below. The jacked up pricing and big time hype these days has really turned me off to the brand (I still enjoy wearing what I have, mind you).
Originally Posted by Teger
1. it's a luxury brand so you're paying a large upcharge for access to the goods
2. us retailers are also having to pay duties to import the clothes, adding to the price
3. quality is exceptional
4. just because two items are produced by the same manufacturer (say, viberg) doesn't mean they're the same quality. the viberg x nc boots have extra distressing and finishing, which requires more attention and time - therefore a higher price.
5. part of what you're paying for with any brand is the design. if the design isn't worth it to you, buy a regular aero jacket, but the increased cost of the collaboration jacket (which was also shearling lined IIRC) is in part due to the premium charged for having an item designed by NC -- which is especially relavent, due to the research that NC has to put into it.
I don't really believe this anymore. Maybe it is what people want you to believe to justify the higher prices. Theoretically, maybe it is true, but I attribute the skyhigh pricing to marketing hype and demand for the products. Also, I think the bigger and bigger that a brand gets, the more $$$ they need to produce larger quantities and to stay afloat.
Consider SEH Kelly- I recently handled their peacoat which was made from heritage wool, with the tweed hand woven on century-old looms by one guy, and only six made. The construction and quality is easily on par with and of the Cabourn outerwear that I own. And there is more care put into the details as compared to my Cameraman or Mallory. If Cabourn had made the peacoat, it would easily
be twice the price, possibly 2.5-3x the price, if you compare it to some of the Scott's collection.