Epaulet is great and Mike is one of the coolest dudes out there. That said, I think just the type of brand (e.g. epaulet, wvg) lends itself to that group of people; it's easy stuff to wear, pretty cheap, respectable quality and interesting enough to distinguish it from the rest of the stuff out there. Really perfect ingredients for any joe-dude to be really into it the brand, especially since they can converse directly with the creators. A lot of fits are bad but people can make anything good look like shit (see: schneider thread).
The skinhead thread is ridiculous. Super interesting, I occasionally go in and always end up reading a few pages worth. There's like no bickering or anything, and sometimes it's straight up like a history book. Pretty cool