Originally Posted by Teger
Your complaints were as much about the idea of HM x MMM as the cost of the products: why would the collaboration be monstrous at $300 but a-ok at $150?
The point is that the items look nice because they're carbon copies of MMM items that looked nice in the first place.
What bugs me the most about this is that if you care so much about the exclusivity of designer clothing (which is what most of these complaints amount to), you should applaud these types of collaborations because they introduce your expensive niche brand to a wider audience in a way that shows them the label exists, yet doesn't give them an opportunity to purchase the 'authentic' pieces that you already own. It's a form of advertisement that leads to more aspirational consumers that will recognize your $4000 Lanvin jacket for what it is while understanding what they own is a pale imitation of the original.
This isn't only directed at you - I honestly don't think you're too concerned about the exclusiveness of MMM being diluted by plebes who shop at H&M.
No, you're completely missing why a lot of us object to it.
It has nothing to do with the relative value, and it's also nothing to do with exclusivity.
The simple fact is that H&M could have copied the items themselves if they wanted to. But they realised that they'd be better off doing a "collaboration" because that would enable them to market the goods based on the hype of the brand.
I.e. the whole thing is a venture in brand hype. It perhaps might not have existed if "Margiela" wasn't in a Kanye lyric. It's not about design, it's not even about value.
I don't care about the items themselves. I think it's great that styleforum is finally able to find a sidezip boot that for some reason has eluded its members for years and caused much strife.