Quote:
Originally Posted by
Biggskip 
I think there's a ton of potential in the mass retail market in America. If you put up Uniqlo locations up and down the coasts and in the larger Midwest cities, how badly would that hurt BR and Gap? Better looking clothes, that feel better, and cost less.
They are much smarter. By having kept their locations very limited, and only in a very sought after, cool, space, they've managed to cultivate an air of exclusivity around what is really a mass market product. Think of Target vs. Walmart. That's really their differentiator.
Sure, the clothes fit a little differently, but honestly, it's not unlike the GAP circa 1995, when GAP was in its heydey, before it lost its focus, and started to do really un-GAP like things like leather jean jackets (honestly, there was one in about 2000 that sold for about $300, and was not that much worse than the similar offerings of say, RRL, though obviously, the notions were not as good) and leather pants (who every greenlighted this was probably dragged through HQ behind a chariot - people simply do not go to the GAP to buy leather pants, and even in the LA stores, you had your pick of sizes even at 70% off).
Right now, you have tourists going to NYC and bring stuff back to De Moines, or Boise, or Lincoln, NE, and they are all apeshit about Uniqlo. I remember that when GAP expanded in the late 80s and early 90s, it was the same thing - but then you have to do things to maintain that image. And in 2012, for a place like Uniqlo, there is a much more crowded market, and a lot more marketing considerations. This just the opinion of someone who works in that space.