or Connect
Styleforum › Forums › Men's Style › Streetwear and Denim › Random fashion thoughts
New Posts  All Forums:Forum Nav:

Random fashion thoughts - Page 4207

post #63091 of 99814

Not a chance; look at Uniqlo. While they may not have the muscle of H&M, they are also wary of the US market and for good reason. I think despite the upsurge "fashion" has experienced in the last five years businesses like Uniqlo (and certainly Cos) just don't have enough consumers to really warrant their existence, at least outside of the west/east coast, which is really just shorthand for San Francisco and New York.

post #63092 of 99814
Quote:
Originally Posted by Auburn View Post

Not a chance; look at Uniqlo. While they may not have the muscle of H&M, they are also wary of the US market and for good reason. I think despite the upsurge "fashion" has experienced in the last five years businesses like Uniqlo (and certainly Cos) just don't have enough consumers to really warrant their existence, at least outside of the west/east coast, which is really just shorthand for San Francisco and New York.

True but they could at least open an online store !
post #63093 of 99814

It is certain that they would open an online store if it were profitable for them, the fact that they have not done so is proof that it isn't.
 

post #63094 of 99814
Quote:
Originally Posted by Auburn View Post

It is certain that they would open an online store if it were profitable for them, the fact that they have not done so is proof that it isn't.

 

They could just copy the UK online shop on to the us site and add the supply chain for online sales.


COS is owned by H&M, so they have the money, but I doubt the expansion would be a success.
post #63095 of 99814
Quote:
Originally Posted by Auburn View Post

It is certain that they would open an online store if it were profitable for them, the fact that they have not done so is proof that it isn't.
 

 

Lol.  No it's not.  You realize clothes don't just appear out of thin air, right?  The economics of getting a fickle seasonal item 6,000 miles away to the other side of the world aren't exactly elementary, and the backlash to having supply shortages or other production problems can tarnish a brand's image for years.  My guess is that Uniqlo just hasn't figured out the production and transportation to make such a large scale market shift.

 

Edit: talking about Uniqlo

post #63096 of 99814

To KingJulien: I don't think we are in disagreement at all. The logistics of shipping/supply etc. hinder Uniqlo from making online "profitable" at this point in time.

post #63097 of 99814
uniqlo also has a history of overreaching in the US, so it's not hard to think that it'd be cautious about expanding too fast.

though my hometown mall is getting one of the first mall US uniqlos Jersey pride!
post #63098 of 99814
Quote:
Originally Posted by Find Finn View Post


They could just copy the UK online shop on to the us site and add the supply chain for online sales.
COS is owned by H&M, so they have the money, but I doubt the expansion would be a success.

cos is owned by h&m group but it's not h&m. they have stores only in the bigger european cities and i believe they definitely know their business strategy.

 

also i agree that most of people, especially men doesn't love minimalist aesthetics. it may look boring and somewhat too formal as well. and despite the fact that overall cos is very reasonable priced, it's not cheap or known high fashion - luxury brand.

 

however, cos has become really popular among european trendy - stylish - modern women. i can highly recommend cos, because quality is usually there and clothes are cool and fits well.

post #63099 of 99814
Quote:
Originally Posted by Auburn View Post

It is certain that they would open an online store if it were profitable for them, the fact that they have not done so is proof that it isn't.

 

There's a fallacy here somewhere...
post #63100 of 99814
yeah it's the fallacy of "companies aren't stupid and invest where they see the most profit using sophisticated forecasting techniques, so they probably know better than some rando on the internet about those considerations"
post #63101 of 99814
any idea how to fix the torn heel part of my leather lined cp? rmb there was a discussion about this last time. thanks
post #63102 of 99814

I suppose one could see it as a fallacy if applied to every decision done by every company. However, seeing as how succesful H&M is, I find it hard to believe that they wouldn't be able to make a profit off of Cos in the ways discussed if they wanted and/or were able to.

post #63103 of 99814
Quote:
Originally Posted by GraphicNovelty View Post

yeah it's the fallacy of "companies aren't stupid and invest where they see the most profit using sophisticated forecasting techniques, so they probably know better than some rando on the internet about those considerations"

That's actually a fallacy, sophisticated forecasting techniques means modelization or other bullshit where people compound errors and turn qualitative analysis into "fake" quantitative analysis + seriously discount the future. Maybe their glorified educated guesses are better than my hunches but it is not a given. There can be a host of other reasons from attention turned elsewhere to some exec somewhere having read a dumb article about the states while on the plane to whatever you can imagine. The idea that people, groups of people and by extension companies or govs take decisions rationally is both stupid and in gross disregard to what "rationally" actually means (it is according to position not universal).
post #63104 of 99814
also it's always a tight rope to introduce a product/brand to a culture that on face doesn't seem ready for it

you read stories about brands that fail miserably because they can't connect with their intended markets. JC Penney's revamp seems to be an example of this, unfortunately.

...but then you see the opposite happen. products soar because they fill a need the audience didn't even know they had (Apple is a treasure trove of examples of this-- replacing flash with HTML5, getting rid of hardware features, putting out a more minimally featured product overall). Oh, and IIRC starbucks is famous for turning finance dorks into coffee snobs.

I could see COS accomplishing the latter if its marketing team is astute enough
Edited by Bam!ChairDance - 8/24/12 at 12:44pm
post #63105 of 99814

re: Uniqlo's US presence, there was a good write-up in the WSJ yesterday. Apparently they're planning a major phase of expansion in the next few years. Not sure how smart that is, although if there is one person who I'm not disagree with on retail, it's Tadashin Yanai

 

http://online.wsj.com/article/SB10000872396390443855804577601290820900470.html?KEYWORDS=uniqlo

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Streetwear and Denim
Styleforum › Forums › Men's Style › Streetwear and Denim › Random fashion thoughts