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I have a pretty random question about high-end denim. When I try to explain to people the idea behind paying over $200 for a pair of jeans I generally talk about how they're made using high quality materials and constructions similar to those used before companies like Levi sacrificed quality in order to make jeans as efficiently and quickly as possible--so basically they're made like jeans "used to be made". Their response is invariably to ask , if they cost so much today, how the hell people "back then" could possibly afford them. Can anyone offer any insight? Am I just wrong in my argument?
I have a pretty random question about high-end denim. When I try to explain to people the idea behind paying over $200 for a pair of jeans I generally talk about how they're made using high quality materials and constructions similar to those used before companies like Levi sacrificed quality in order to make jeans as efficiently and quickly as possible--so basically they're made like jeans "used to be made". Their response is invariably to ask , if they cost so much today, how the hell people "back then" could possibly afford them. Can anyone offer any insight? Am I just wrong in my argument?
In the past people spent a greater percentage of their income on clothing than they do today. The more expensive production techniques and materials of the past seemed affordable at the time because everyone was accustomed to paying more than they are today and there were no cheaper options.
+100
Priorities
Over the last few decades our society has down played the importance of dress codes to the point where it's now ok to attend funerals and business meetings in polos and jeans. It's just so casual now. I blame the baby boomers and the importance they place on "comfort".