Quote:
Originally Posted by pickpackpockpuck 
http://mashable.com/2012/04/07/luxury-brands-millennials/
Kinda interesting, though it paints with pretty broad strokes

http://mashable.com/2012/04/07/luxury-brands-millennials/
Kinda interesting, though it paints with pretty broad strokes
Quote:
Baby Boomers: Boomers find tremendous value in being able to engage with brands that most consumers cannot afford. They use luxury to illustrate their achievement. In short, they think of luxury brand exclusivity as the ability to say “I can and you can’t.”
Millennials: When it comes to luxury brands, Millennials have a pack mentality. For them, it’s less about “I can and you can’t,” and more about “I can and you should come along.” They see luxury value as a derivative of how many people want something, whether they can afford it or not.
Millennials: When it comes to luxury brands, Millennials have a pack mentality. For them, it’s less about “I can and you can’t,” and more about “I can and you should come along.” They see luxury value as a derivative of how many people want something, whether they can afford it or not.
This is stupid, the basic sociological component of fashion is about both distinction and belonging and this is not influenced by the super shaky concept of generations.












