Their on-line magazine confirms this purpose. It's like a comic book for status seekers who don't rank. Many references to England, world travel, staying in hotels with "culture", rugby, Porsche, Jaguar, etc. Yet no one who actually knows anything about any of these subjects would find the articles authentic or even vaguely interesting.
Too bad. I very much like their magazine. The Madison Ave private school dad and son articles are the best.