Originally Posted by nicelynice
serious question: would anyone care/know about DBSS if it wasnt for tyler at blackbird?
It seems like theres a couple other brands that have a similar aesthetic that NOBODY talks about. I'm not a huge DBSS fan, and I'm wondering why it gets such hype
I probably would have, though it probably would not have registered on my radar. I see a bunch of Japanese brands every season, using in trade print media, and the ones that I've liked seem to have caught on in the west to some degree, at least on the internet (Whereabouts and wjk), and some, much less so (HALB and Kiminori Morishita, which I first learned about at Alan Bilzerian.)
The internet and concerted efforts to reach outside the Japanese market (say, by attending tradeshows in the US) are both important to reaching the US market. For example, Yuketen, V::room, and Factotum might have much less traction than they do now. The first two, especially, have strong followings in the US.