But that isn't what i said. I saidNo mention of walmart or TJMaxx anywhere. In fact, one would exclude those stores by the usage of "austere, but understated and sophisticated in it's simplicity." What I'm trying to say is, people will stop perceiving minimalism as pretentious and european and start viewing it as stylish and understated. Currently, minimalist designers are intimidating in terms of price, availability, and in the way it's presented--it's expensive, hard to find outside of speciality retailers, and intimidating. As a result, it doesn't have the perception as being easy to wear as say, workwear, which became popular because it tapped into both a cultural nerve and wasn't difficult to pull off. In contrast, workwear was pretty no-fuss as far as aesthetics go, and a "no-fuss" "non-pretentious" minimalist aesthetic (what i'm calling an "american" minimalism) is what I see taking the place of flannel, denimz, and boots as "trendy." What i'm trying to argue is that there will be a move towards minimal-but-not-boring (i.e. sophisticated) as a dominant style. I think that more mainstream designers/stores will water it down somewhat from where it currently is, but it willl keep the essence of the concept-less is more, emphasis on details, fit, precise tailoring etc. that are the hallmarks of minimalistic designers such as Ervell, Jil and APC, but packaged, marketed, and sold as a "no-fuss" sophistication. Like Ikea, but for clothing. EDIT: SHUT THE FUCK UP MAGICIAN
Quote:I think a post-recession climate will push towards a "stylish minimalism" thats less european and more "american" in aesthetic (I'm thinking about Apple aesthetics). Still austere, but understated and sophisticated in it's simplicity. Designers like Ervell and Sander, which are common here, will start seeing a greater popularity. Personally, I see the gap being in a perfect position to take advantage of this shift, if it can recognize the hallmarks of this neomodernist aesthetic (small collars, shrunken/cropped jackets, knits) and capitalize it ala Jcrew's boots-denim-flannel double-down.