I really like the way that Suspension Point does pre-orders - if there's an item I want, I'd much rather reserve it at a fair price (20-25% below retail) than waiting for sale season. This benefits me as a consumer and it also lets me support stores I like rather than playing "OK, who has it in stock for 85% off click click click." And this completely subjective, but I feel more attachment to an item I make a deliberate effort to pre-order rather than something I see in a store on a whim, leading to a lot less junk in my closet. It also presents an opportunity to get something that a store might not pick up, like this black hoodcoat.
I realize that brands might be operating on a different schedule and there are sometimes gaps between samples and production, so I don't know how sustainable this model is, but I'd love to see it carry on in the future. Knowing what brands might be offering pre-orders and the window to place an order well in advance would certainly help plan purchases
You'd only see something like this happening for Western retail priced markets.