pickpackpockpuck
Distinguished Member
- Joined
- Aug 31, 2010
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It does make some valid points beyond that. Basically she argues that designers are now bought and sold like commodities by giant fashion houses that are no longer interested in clothes so much as profits. Of course fashion houses were always interested in profits, but now you get people running the show who have no background whatsoever in fashion. "There is a reason that long-serving fashion executives have been replaced in recent years by chief executive officers whose history is in ice cream, yogurt or other marketable products. With a global society hungry for luxury, distribution and supply chains are now as important for executives as a hands-on feel for products." The designers, meanwhile, become superstars, entirely cut off from reality (Galliano), and they participate in making themselves commodities with their legal battles for bigger, better contracts. And then you have the Internet's global hype machine demanding more, more all the time. "The natural end of an era, as designers whose houses bear their names grow old and pass away, combined with the arrival of digital cameras and Internet exposure, has created a perfect storm. Fledgling designers need investment — but how much easier it is to put them in a dead man or woman’s shoes, perhaps also backing the new designer’s namesake line, but only as what the French call a “danseuse,” a plaything."