except no matter how good pictures are, seeing things in person is still irreplaceable. not to mention feeling the material, etc
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Random fashion thoughts - Page 7041post #105601 of 1090532/16/15 at 1:37pmpost #105602 of 1090532/16/15 at 1:54pmYeah but "showrooming" is on the rise where people go to B&Ms just to experience something in person and buy online. How do you manage that? B&Ms are providing the value, but it's not being monetized effectively.post #105603 of 1090532/16/15 at 2:08pmDo we know that showrooming works the same way for cluths as it does for electronics? I'd imagine the most desirable clientele of any boutique would be so loaded as to have no hesitation buying stuff in-store if the service is good enough.post #105604 of 1090532/16/15 at 2:12pmpost #105605 of 1090532/16/15 at 2:14pmpost #105606 of 1090532/16/15 at 2:28pm
when i visited stores and actually tried on for the first time stuff I only saw on webpages, the only thing I could think of was how do people ever fuck this up. It was like taking the training wheels off, like you gotta be blind to walk out of good store wearing ugly shit.
That's not the same as the original one right? Those half-asians..post #105607 of 1090532/16/15 at 3:53pmpost #105608 of 1090532/16/15 at 5:02pmQuote:
It's more expensive, but not that hard.Quote:
LA has lots of good stores.post #105609 of 1090532/16/15 at 5:02pmQuote:
Haha never ever open a boutique with that mentality ;p That's never going to be more than like 1-5% of your customer base and that's probably being generous.
I mean here's a simple example: What percent of clientele might find the ability to go to a store like Atelier to get a sense of how a brand fits and then turn around and buy the same thing online from a Euro/Japanese retailer to work around the mark up as well as take advantage of currency exchange rates and take advantage of avoidance of duties/sales tax?
I mean we are talking about a difference of nearly 2x in retail price in some instances after subtracting VAT.... plus not paying ~10% in californian sales tax and free shipping. Not talking about at sale time, but full retail price.
You don't think that temptation is enough for most people? I've done it before for a few pieces which I'm not proud of, but thankfully I've mostly mastered the art of buying off measurements so less need nowadays. And savings can come from buying secondhand from people who originally bought at clearance prices ;ppost #105610 of 1090532/16/15 at 5:22pmpost #105611 of 1090532/16/15 at 5:27pmpost #105612 of 1090532/16/15 at 5:41pmI don't own any boutiques so take this with a grain of salt, but im pretty sure the number is much much higher than 1-5%. And a good portion of people (myself included) couldn't give two shits about good service.
For alot of customers online shopping for clothing doesn't even exist as an optionpost #105613 of 1090532/16/15 at 6:14pmQuote:
Most definitely. I've only worked as a sales associate in two stores, but I can say with certainty that a boutique's survival all but depends on its ability to maintain a steady, loyal clientele, and that loyalty comes from building long-term relationships with customers who are more sensitive to service than to price.
Abraxis sort of has it backwards-- the customers who spend time planning purchases, comparison shopping, etc, won't give stores the sort of loyalty that keeps them alive. We'll turn our back on a store if it means finding a better deal elsewhere. Now, a store can try to lure our business by making the individual transaction incredibly easy-- by providing measurements, details, etc, as well as a competitive price. But that's not nearly as effective as maintaining long term relationships with clientele who have the means to pay a higher price as long as they receive a consistent and predictable level of service. That's why Atelier had a blog featuring individual customers, their life stories, etc. That sort of intimate relationship is critical, and it's not the sort of relationship you'll get from the customer who practices showrooming.
That said, it wouldn't be accurate for me to say showrooming has had no effect. For one, boutiques probably have to fight harder to find customers who are interested having that sort of 'relationship' I described above. And I'm sure everyone has seen the rise of stores like Sneakerboy or Warby Parker that host physical spaces without any inventory, basically forcing their customers to shop online. But based off my limited experience, I'd say high end boutiques have been more sheltered against showrooming's effects because they thrive off the type of person who doesn't practice it in the first place.
Edited by Bam!ChairDance - 2/16/15 at 6:35pmpost #105614 of 1090532/16/15 at 6:33pmI get my haircut on top of the John Varvatos store near Union square. It's almost always empty when I'm there on Saturday around noon - however every once in a while there's someone in there buying like 8 suits or giant armfuls of random shit. These tend to be square young people or middle aged to elderly couples. I've seen people getting their wedding stuff there and stuff for all their groomsmen. Is this the target demographic? I don't even know. Apparently there's a couple sales people there that do 7 figures of business. Blows my mind.
I mean they're pleasant enough and every once in a while I'll see some probably longtime big spenders with champagne flutes or so, but I don't think they're anything out of the ordinary. Then again, SF is not known for service in general. Out of all the boutiques/stores around there, probably DH does it best overall. The Diptyque store is pretty pleasant and the people are nice, but that's not really the same thing.post #105615 of 1090532/16/15 at 6:41pm
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