Controversy = sales increase.
Now the TB cut (close, short) is cycling through the clothing culture, with RL and others. The Pierre Cardin euro cut was similarly influential in the 70s.
In 5 years many people will think, what was I thinking? Why is this so short?
The lasting influence will be the high armhole, close to the body sheath cut.
The suit, especially the suit coat has this wonderful capability to conceal/reveal. When it conceals, it is like armor. Think military coats, Dege & Skinner, etc. When it reveals, as with TB or Slimane, it is more like a condom in woven cloth, and no gut or other unaesthetic bulge can be hidden. The tailor's art has alway been in making the worst body look like the best one to the greatest extent possible, but the new sheath cut just makes it a little harder, and helps give men the image and body issues that women have long had. This is relatively new but I doubt it will go away any time soon.