First of all-- I am relatively certain that B.B. was purchased by the company that runs Casual Corner and a few other chains...
Your both right. The dude is Italian, and he's an heir of the Luxotica fortune. Â Luxotica make everything from Ray-Ban to Bulgari frames, and own the LensCrafters and Spectica/Optique eyewear chains.
However, I have recently gone back because of their no-iron dress shirts. Â This may not do anything for some of you more senior guys on here who can afford T&A or Zegna shirts and drycleaning expenses are a drop in the bucket expenses wise;
Don't dryclean good shirts. Machine wash them and hang them up to dry. (I cheat and throw mine in the dryer for about 15 min, usually.) And then, of course, iron by hand. (Any good thing, be it a nice shirt or a tube amp, needs to be taken care of.)
but for a younger guy like myself these shirts are by far the best quality no-iron product I have ever seen and they are of the same quality as any dress shirt I have ever bought in the same price range such as RL or Facconable.
The only problem I've had with BB is that their sleeves tend to shrink. That's happened to me on shirts in fabrics ranging from chambray to oxford cloth to their better shirting fabrics. I don't know if I've ever had a Facconable shirt (I don't have any now) but the one RL shirt I have (a polo-collar oxford) has not had any such problems. Comparably priced Banana shirts I bought at about the same time did not suffer sleeve shrinkage. So if you buy BB, you might want to buy overlong sleeves. Until they fit properly, you can look "cool" in the Eddie Slim/Dior manner. And after that, you'll have a properly-fitting shirt. Also, you can find good shirts cheaply if you look. For instance, I recently bought an Alan Flusser for Saks shirt for under 20 bucks. Peace, JG