From bath or shower until dressing, a bathrobe or wrap is a matter of personal preference for some and a necessity for others. Prices for better bathrobes can easily run beyond seven or eight hundred dollars. From a practical point of view, if you want only absorption, modesty, and warmth, it's difficult to argue that a thick terry robe purchased in Hermes for more than one thousand dollars is any more effective than a twenty-nine dollar terry robe from a bin at Marshall's.
Kabert mentioned a few of the high-end brands. High price doesn't always equate to durability. Choose accordingly.
Occasionally, people confuse a bathrobe with the largely disused dressing gown. At a glance, they are similar in appearance. After dressing, but before donning one's coat or odd jacket to leave home, a few fellows still actually wear a dressing gown. A dressing gown is often a fancy silk material, fully or partially lined, with slightly padded shoulders, and otherwise rife with fancy detailing.