Originally Posted by Brian SD
It's vastly different in its aesthetic than American Apparel. The fit is edgier and less plain, and its also made out of a much thinner fabric. The clincher, however, is that hes an independent designer, and so the price is going to be higher for us because the price is much higher for him to manufacture, than say, American Apparel.
Well, it's got a lot of interesting details not found in a typical hoodie - a rounded arm pocket, a baseball style hem, a custom color just for Styleforum, and is made out of organic cotton jersey from North Carolina, which has a distinct hand, rather than a cotton fleece material. The material is dyed, and the shirts cut and sewn by just a few people in Omaha and the shirts are considerably better constructed. Actually, it was this hoodie that attracted me to this company in the first place. This brand hasn't been mentioned before because it is virtually unknown. I don't know, I like looking for unknown brands with an interesting aesthetic. It's my thing...
I'm going to try to post a picture of the hoodie tomorrow, and the color swatch of the Styleforum custom color later this week.